Master of Business Administration (MBA) with a concentration in Marketing online

Apply by: 11/1/20
Start Class: 1/11/21

Program Overview

As low as $12,322* Tuition
As few as 12 months Program Duration
33 Credit Hours

Study an in-depth range of marketing topics and prepare to set yourself apart as a dynamic marketing leader with a Master of Business Administration (MBA) with a concentration in Marketing from Florida Gulf Coast University.

In this 100% online program, you will learn how to understand and anticipate consumer behavior, conduct quantitative and qualitative market research, and prepare to lead strategic marketing campaigns. Leadership and teamwork skills, the appropriate applications of technology, entrepreneurial approaches, and lessons on global and ethical awareness are also integrated throughout the program.

Our rigorous core coursework teaches concepts across all business disciplines. You will deepen your expertise in accounting, economics, financial management, data-driven decision-making and global supply chains. Apply your cross-cultural skills in our Business Strategy capstone course while learning to create maximum value and expand market opportunities for any company.

aacsb logo

FGCU's Lutgert College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Graduates of this Online MBA program will be able to:

  • Develop competencies and a personal growth plan to lead others
  • Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
  • Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
  • Collaborate effectively in groups and teams
  • Assess the environmental impact and analyze the ethical implications of business decisions
  • Solve complex business problems using critical-thinking skills
  • Devise and communicate solutions to business problems using structured and unstructured data
  • Demonstrate the ability to think strategically in a global business environment
  • Develop competencies and a personal growth plan to lead others
  • Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
  • Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
  • Collaborate effectively in groups and teams
  • Assess the environmental impact and analyze the ethical implications of business decisions
  • Solve complex business problems using critical-thinking skills
  • Devise and communicate solutions to business problems using structured and unstructured data
  • Demonstrate the ability to think strategically in a global business environment
  • Develop competencies and a personal growth plan to lead others
  • Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
  • Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
  • Collaborate effectively in groups and teams
  • Assess the environmental impact and analyze the ethical implications of business decisions
  • Solve complex business problems using critical-thinking skills
  • Devise and communicate solutions to business problems using structured and unstructured data
  • Demonstrate the ability to think strategically in a global business environment

Also available

FGCU offers a variety of specialized MBA concentrations. Check out all of our online MBA concentrations.

Have questions or need more information about our online programs?

Tuition

The MBA online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

$373 Per Credit Hour
As low as $12,322* Total Tuition
ProgramPer Credit HourPer CoursePer Program
MBA in Marketing$373$1,119$12,322

Note: Self-paced leveling courses are offered for students without an undergraduate degree in business. These four corequisite courses—in Financial Accounting, Managerial Accounting, Fundamentals of Economics and Corporate Finance—are designed to be completed prior to the corresponding MBA core courses. These courses are taken at an additional cost of $75 per course.

*Tuition is as low as $12,322. Waiver available for out-of-state tuition. Prices subject to change at any time.

Calendar

FGCU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

11/1/20 Next Application Deadline
1/11/21 Start Classes
First StartsProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineDrop/Add DeadlineLast Class Day
Fall 210/12/209/18/209/30/2010/9/2010/16/2010/16/2012/4/20
Spring 11/11/2111/1/2011/22/201/8/211/15/211/15/212/26/21
Spring 23/15/212/1/212/22/213/12/213/19/213/19/214/30/21
Ready to take the next step toward earning your online degree from FGCU?

Admissions

At FGCU, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA online, including what additional materials you need and where you should send them. The requirements include:

Baccalaureate degree from a regionally accredited institution
GPA of 3.0 on a 4.0 scale
Transcripts from all previous schools

You must meet the following requirements for admission to the MBA online program:

  • Baccalaureate degree from a regionally accredited institution
  • Official academic transcripts from all colleges and universities attended

To be eligible for admission, you also must have a score of 1050 (GPAx200 + GMAT) plus one of the following:

  • Minimum 3.0 GPA on a 4.0 scale in upper division coursework (last 60 credit hours) with a GMAT or equivalent GRE score of 450, or
  • Score of 500 or higher on GMAT or equivalent score on GRE

GMAT/GRE requirement is waived for applicants who, within the last 7 years,

  • Earned an undergraduate degree from an AACSB accredited business program with a 3.0 GPA in upper-division coursework (last 60 credit hours) or
  • A Graduate degree from a regionally accredited U.S. institution or equivalent foreign institution

GRE/GMAT must have been taken within the last 5 years.

Students who are eligible for a GRE/GMAT waiver must complete the Graduate Program GMAT/GRE Waiver Request Form and submit it to the Office of Graduate Admissions ([email protected]).

Full listing of AACSB-Accredited Universities and Business Schools.

Official transcripts, test scores and other documents should be sent from the granting institutions to:

Email address: [email protected]

Mailing address:

10501 FGCU Blvd. South
Fort Myers, FL 33965-6565

I truly enjoyed the professionalism and life experience of the professors. ... I found their view and experience to be very useful.

—Jeffrey R. Berry, FGCU MBA graduate

Courses

For the MBA online, you must complete 24 credit hours of core courses (including a capstone course) and 9 credit hours of elective courses. If you do not hold an undergraduate degree in business, then you must complete four self-paced, co-requisite foundation courses in Financial Accounting, Managerial Accounting, Fundamentals of Economics, and Corporate Finance.

Duration: 7 weeks
Credit Hours: 3
An examination of the role of accounting information in managing economic organizations. Emphasis on the efficient allocation and consumption of resources and the need for managers to recognize and respond to challenges and opportunities in a high-tech, global market economy.
Duration: 7 weeks
Credit Hours: 3
Synthesis and application of economic principles and tools to think critically and strategically in managerial decision-making aimed at promoting profitability and growth that is sustainable and socially responsible. Topics include the fundamentals of business decision making under various market organizations, regulatory constraints, and domestic and international conditions.
Duration: 7 weeks
Credit Hours: 3
Explores the process of securing and allocating funds with the business organization with emphasis on relevant financial decision-making and policy aspects.
Duration: 7 weeks
Credit Hours: 3
Everyone leads in the sense of attempting to influence others each day. This course takes an interdisciplinary, evidence-based approach to the theory and practice of effective leadership in a global context. Explores the differences in leadership and management functions, develops skills in communicating organizational vision and strategy, engaging in ethical decision-making processes, leading teams, and influencing individuals in ways that are based on mutual trust and authenticity.
Duration: 7 weeks
Credit Hours: 3
Explores managerial aspects of the marketing of goods and services in a global economy. Analysis of operational and strategic planning problems confronting marketing managers. Topics include consumer behavior, target market identification and selection, product development and commercialization, pricing, distribution. Introduces emerging marketing technologies, and reinforces the importance of ethics and social responsibility in the orderly operation of the market system.
Duration: 7 weeks
Credit Hours: 3
The general objective of this course is to acquaint students with the practice of data-driven decision making. This course exposes students to the tools, techniques and principles that managers employ to translate business and external data (including customer data, financial data, business operations data, industry data etc.) into actionable decisions and policies. The emphasis of the class will be on transformation of data into models using various software applications, and interpretation of the results for making real life business decisions.
Duration: 7 weeks
Credit Hours: 3
This course deals with contemporary issues and methodology topics related to the design, planning, control and improvement of the sustainable supply chain in a global context. Issues in supply chain management are examined with focus on: Global perspective; Integrating sustainability into the supply chain design and execution; World class supply chains; Designing and managing networks, distribution models, sourcing models, and process management.
Duration: 7 weeks
Credit Hours: 3
Addresses the cross-cultural skills necessary for managers to engage in the strategic planning and implementation process from a global perspective. Since the value chains of almost any business today cross international boundaries (whether in the resource or distribution portions of the chain, or in the organization itself), all strategic planning must take into account a global scope. Students learn strategic planning processes that can be applied locally, globally, or both, especially in terms of strategic placement of organizational functions to create maximum value and to expand market opportunities. Students will engage in case analysis and other organizational research that will sharpen their abilities in analytical and critical thinking in terms of business strategy. Course to be taken in graduating semester.
You must choose three courses from the following.
Duration: 7 weeks
Credit Hours: 3
Managing in a disruptive business environment is an essential requirement for business success in the 21st century. Wide variations in customer needs and intense competition require market-driven strategies for competitive advantage. The objective is to offer superior customer value through differentiated products and/or lower costs. The course examines market sensing and marketing management decisions. Students will have an opportunity to develop strategic marketing analyses, along with the development of their planning and control capabilities, by studying and applying marketing analytics, concepts, and theories. The course encompasses class discussion and case analyses of U.S. and international companies.
Duration: 7 weeks
Credit Hours: 3
Case study approach to understanding the role of promotion strategy in brand management and corporate communications, with a focus on research and evaluation and communications strategy development in a global environment.
Duration: 7 weeks
Credit Hours: 3
The course provides students with an advanced understanding of the determinants of consumer behavior as well as the implications of such behavior to a firm's marketing strategy. The course adopts an analytical approach and covers the psychological, social, cultural bases and motives for the process of consumer choice as well as the significance of such process for marketing strategy and public policy.

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