Master of Business Administration (MBA) with a concentration in Marketing online
Program Overview
Study an in-depth range of marketing topics and prepare to set yourself apart as a dynamic marketing leader with a Master of Business Administration (MBA) with a concentration in Marketing from Florida Gulf Coast University.
In this 100% online program, you will learn how to understand and anticipate consumer behavior, conduct quantitative and qualitative market research, and prepare to lead strategic marketing campaigns. Leadership and teamwork skills, the appropriate applications of technology, entrepreneurial approaches, and lessons on global and ethical awareness are also integrated throughout the program.
Our rigorous core coursework teaches concepts across all business disciplines. You will deepen your expertise in accounting, economics, financial management, data-driven decision-making and global supply chains. Apply your cross-cultural skills in our Business Strategy capstone course while learning to create maximum value and expand market opportunities for any company.
FGCU's Lutgert College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Graduates of this Online MBA program will be able to:
- Develop competencies and a personal growth plan to lead others
- Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
- Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
- Collaborate effectively in groups and teams
- Assess the environmental impact and analyze the ethical implications of business decisions
- Solve complex business problems using critical-thinking skills
- Devise and communicate solutions to business problems using structured and unstructured data
- Demonstrate the ability to think strategically in a global business environment
- Develop competencies and a personal growth plan to lead others
- Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
- Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
- Collaborate effectively in groups and teams
- Assess the environmental impact and analyze the ethical implications of business decisions
- Solve complex business problems using critical-thinking skills
- Devise and communicate solutions to business problems using structured and unstructured data
- Demonstrate the ability to think strategically in a global business environment
- Develop competencies and a personal growth plan to lead others
- Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
- Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
- Collaborate effectively in groups and teams
- Assess the environmental impact and analyze the ethical implications of business decisions
- Solve complex business problems using critical-thinking skills
- Devise and communicate solutions to business problems using structured and unstructured data
- Demonstrate the ability to think strategically in a global business environment
Also available
FGCU offers a variety of specialized MBA concentrations. Check out all of our online MBA concentrations.
Tuition
The MBA online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $373 | $1,119 | $12,322 |
Note: Self-paced leveling courses are offered for students without an undergraduate degree in business. These four corequisite courses—in Financial Accounting, Managerial Accounting, Fundamentals of Economics and Corporate Finance—are designed to be completed prior to the corresponding MBA core courses. These courses are taken at an additional cost of $75 per course.
*Tuition is as low as $12,322. Waiver available for out-of-state tuition. Prices subject to change at any time.
Calendar
FGCU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| First Starts | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Drop/Add Deadline | Last Class Day |
|---|---|---|---|---|---|---|---|
| Summer 1 | 5/10/21 | 4/1/21 | 4/22/21 | 5/7/21 | 5/14/21 | 5/14/21 | 6/26/21 |
| Summer 2 | 6/28/21 | 5/1/21 | 5/22/21 | 6/25/21 | 7/2/21 | 7/2/21 | 8/14/21 |
| Fall 1 | 8/19/21 | 7/1/21 | 7/22/21 | 8/19/21 | 8/25/21 | 8/25/21 | 10/6/21 |
| Fall 2 | 10/14/21 | 9/1/21 | 9/22/21 | 10/14/21 | 10/22/21 | 10/22/21 | 12/8/21 |
Admissions
At FGCU, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA online, including what additional materials you need and where you should send them. The requirements include:
You must meet the following requirements for admission to the MBA online program:
- Baccalaureate degree from a regionally accredited institution of higher education
- Official academic transcripts from all colleges and universities attended
- Minimum GPA of 3.0
- Minimum GMAT score of 450 taken within the last 5 years or an equivalent GRE score
- For international students: a TOEFL exam with a minimum score of 550 (paper-based), 213 (computer-based) or 79 (internet-based)
Students with a GPA between 2.50 and 2.99 may be considered on a case-by-case basis if they meet the following:
- Minimum GMAT of 500
- Upper level GPA x 200 + GMAT = 1050 (or equivalent GRE score)
GMAT/GRE requirement will be waived if the applicant holds:
- A doctorate or comparable terminal degree, OR
- An undergraduate degree from an AACSB-accredited business program with a 3.0 GPA in upper division coursework (last 60 credit hours) within the last seven years, OR
- A graduate degree from a regionally accredited U.S. college or university (or equivalent foreign institution).
A GMAT waiver request is granted on a case-by-case basis with evidence of a minimum four years of managerial and budgetary experience. Applicants requesting a GMAT waiver based on work experience must submit the following documents (by the program admissions deadline) to the Office of Graduate Admissions:
- Signed Waiver Request Checklist
- Formal letter (addressed to the MBA Committee) requesting a GMAT waiver
- The letter should complement the resume by supporting and elaborating on the managerial and budgetary experience (minimum of four years)
- Formal resume indicating four years of managerial experience in a professional business setting such as economics, finance, accounting, business management, human resources, marketing, information systems, data analytics, etc.
- Also include experience with maintaining, managing, and/or operating a budget
Please note: The MBA Committee reserves the right to request verification of the four years of experience from the applicant’s employer.
Prior to admission to a graduate program, students may complete a maximum of 9 credit hours of graduate-level courses on a non-degree-seeking basis.
Official transcripts, test scores and other documents should be sent from the granting institutions to:
Email address: [email protected]
Mailing address:
10501 FGCU Blvd. South
Fort Myers, FL 33965-6565
Resources:
- Full listing of AACSB-accredited universities and business schools
- GMAT and GRE score equivalency is established using the ETS comparison tool
Courses
For the MBA online, you must complete 24 credit hours of core courses (including a capstone course) and 9 credit hours of elective courses. If you do not hold an undergraduate degree in business, then you must complete four self-paced, co-requisite foundation courses in Financial Accounting, Managerial Accounting, Fundamentals of Economics, and Corporate Finance.
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