Master of Business Administration (MBA) with a concentration in Marketing online
Program Overview
Study an in-depth range of marketing topics and prepare to set yourself apart as a dynamic marketing leader with a Master of Business Administration (MBA) with a concentration in Marketing from Florida Gulf Coast University.
In this 100% online program, you will learn how to understand and anticipate consumer behavior, conduct quantitative and qualitative market research, and prepare to lead strategic marketing campaigns. Leadership and teamwork skills, the appropriate applications of technology, entrepreneurial approaches, and lessons on global and ethical awareness are also integrated throughout the program.
Our rigorous core coursework teaches concepts across all business disciplines. You will deepen your expertise in accounting, economics, financial management, data-driven decision-making and global supply chains. Apply your cross-cultural skills in our Business Strategy capstone course while learning to create maximum value and expand market opportunities for any company.
FGCU's Lutgert College of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).
Graduates of this Online MBA program will be able to:
- Develop competencies and a personal growth plan to lead others
- Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
- Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
- Collaborate effectively in groups and teams
- Assess the environmental impact and analyze the ethical implications of business decisions
- Solve complex business problems using critical-thinking skills
- Devise and communicate solutions to business problems using structured and unstructured data
- Demonstrate the ability to think strategically in a global business environment
- Develop competencies and a personal growth plan to lead others
- Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
- Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
- Collaborate effectively in groups and teams
- Assess the environmental impact and analyze the ethical implications of business decisions
- Solve complex business problems using critical-thinking skills
- Devise and communicate solutions to business problems using structured and unstructured data
- Demonstrate the ability to think strategically in a global business environment
- Develop competencies and a personal growth plan to lead others
- Demonstrate proficiency in constructing appropriate messages for a variety of contexts and situations as both speaker and listener
- Demonstrate proficiency in utilizing standard forms of writing in multiple contexts
- Collaborate effectively in groups and teams
- Assess the environmental impact and analyze the ethical implications of business decisions
- Solve complex business problems using critical-thinking skills
- Devise and communicate solutions to business problems using structured and unstructured data
- Demonstrate the ability to think strategically in a global business environment
Also available
FGCU offers a variety of specialized MBA concentrations. Check out all of our online MBA concentrations.
Tuition
The MBA online program offers affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $373 | $1,119 | $12,322 |
Note: Self-paced leveling courses are offered for students without an undergraduate degree in business. These four corequisite courses—in Financial Accounting, Managerial Accounting, Fundamentals of Economics and Corporate Finance—are designed to be completed prior to the corresponding MBA core courses. These courses are taken at an additional cost of $75 per course.
*Tuition is as low as $12,322. Waiver available for out-of-state tuition. Prices subject to change at any time.
Calendar
FGCU online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| First Starts | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Drop/Add Deadline | Last Class Day |
|---|---|---|---|---|---|---|---|
| Fall 2 | 10/12/20 | 9/18/20 | 9/30/20 | 10/9/20 | 10/16/20 | 10/16/20 | 12/4/20 |
| Spring 1 | 1/11/21 | 11/1/20 | 11/22/20 | 1/8/21 | 1/15/21 | 1/15/21 | 2/26/21 |
| Spring 2 | 3/15/21 | 2/1/21 | 2/22/21 | 3/12/21 | 3/19/21 | 3/19/21 | 4/30/21 |
Admissions
At FGCU, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA online, including what additional materials you need and where you should send them. The requirements include:
You must meet the following requirements for admission to the MBA online program:
- Baccalaureate degree from a regionally accredited institution
- Official academic transcripts from all colleges and universities attended
To be eligible for admission, you also must have a score of 1050 (GPAx200 + GMAT) plus one of the following:
- Minimum 3.0 GPA on a 4.0 scale in upper division coursework (last 60 credit hours) with a GMAT or equivalent GRE score of 450, or
- Score of 500 or higher on GMAT or equivalent score on GRE
GMAT/GRE requirement is waived for applicants who, within the last 7 years,
- Earned an undergraduate degree from an AACSB accredited business program with a 3.0 GPA in upper-division coursework (last 60 credit hours) or
- A Graduate degree from a regionally accredited U.S. institution or equivalent foreign institution
GRE/GMAT must have been taken within the last 5 years.
Students who are eligible for a GRE/GMAT waiver must complete the Graduate Program GMAT/GRE Waiver Request Form and submit it to the Office of Graduate Admissions ([email protected]).
Full listing of AACSB-Accredited Universities and Business Schools.
Official transcripts, test scores and other documents should be sent from the granting institutions to:
Email address: [email protected]
Mailing address:
10501 FGCU Blvd. SouthFort Myers, FL 33965-6565
Courses
For the MBA online, you must complete 24 credit hours of core courses (including a capstone course) and 9 credit hours of elective courses. If you do not hold an undergraduate degree in business, then you must complete four self-paced, co-requisite foundation courses in Financial Accounting, Managerial Accounting, Fundamentals of Economics, and Corporate Finance.
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